Varietex Media Group is much more than a publishing house: it is the result of a vision born from commitment, vocation and the need to give voice to those who live on the front line of public service.
Founded in 2019 by Héctor Ortega , Varietex began as an independent publishing house dedicated to collecting and publishing stories, memoirs, and real-life accounts from professionals in defense, security, healthcare, and other essential fields . What started as a small, almost artisanal project gained momentum thanks to its authenticity, rigor, and human-centered approach.
From day one, the mission was clear: to preserve true stories and transform them into knowledge and social awareness . Each publication sought to reflect not only the work, but also the sacrifice, ethics, and humanity of those who serve in silence.
The origins of an idea
It all began with the desire to recognize the figure of the unsung professional . Those who, from their post in a hospital, a patrol car, or an operational base, experience realities that are rarely told.
Varietex set out to be their voice.
The first works featured testimonies from Civil Guard officers, police officers, doctors, military personnel, and emergency responders. Each book was a sincere portrait of a life marked by duty, vocation, and courage.
Gradually, the publications began to gain recognition, and readers found something different in Varietex: realism, depth, and an emotional connection with those who star in the stories .
The initial success did not come from advertising campaigns, but from word of mouth and organic SEO , which allowed us to consolidate a loyal readership that is now part of the Varietex community.
From independent publisher to multimedia group
Over time, Varietex ceased to be just a publishing house. Its vision broadened, transforming it into a multimedia group with various specialized sub-brands , each with its own purpose but all united by the same DNA: truth, vocation, and innovation.
The main divisions include:
-
Varietex España , the group's publishing hub, where the main collections and books of professional testimonials are published.
-
Varietex USA , the international expansion that brings the group's publications and values to the global market.
-
VXNoticias , a digital media outlet focused on current events, defense culture, and the dissemination of strategic issues.
-
Varietex Life , dedicated to personal development, resilience and life beyond the uniform.
-
Varietex Kids , an educational line that promotes values of respect, empathy and effort among young people.
-
Varietex Games , the group's entertainment and video game arm, focuses on realistic and interactive experiences inspired by real operations and missions.
Thus, what began as a small digital publishing house transformed into an integrated communication ecosystem , where books, news, training, and technological innovation coexist.
International growth and consolidation
Since its founding in 2019, Varietex Media Group has managed to establish a solid presence both in Spain and abroad , with publications distributed on international platforms such as Amazon, Lulu and Shopify.
The group has expanded its catalog with more than 40 published titles , ranging from testimonials from operational and healthcare personnel to essays on leadership, vocation and service.
Each release is the result of in-depth research and careful editing, where quality and respect for the author's history are a priority.
In addition, Varietex has integrated new communication channels—such as YouTube, TikTok, Instagram, and LinkedIn—to disseminate inspiring and educational content, strengthening its global community of readers, authors, and collaborators.
Philosophy and values
The philosophy of Varietex Media Group can be summed up in one sentence:
“To tell what others experience. To preserve what others forget. To inspire what others have not yet imagined.”
Each publication is a tribute to those who serve in silence, to those who face fear, pain, or sacrifice without expecting recognition.
At Varietex, we believe that real stories have the power to teach, motivate, and transform . That's why, more than a publishing house, we are a bridge between experience and knowledge, between the lived past and the future that draws inspiration from it.
The future of Varietex Media Group
Today, Varietex continues its expansion with audiovisual projects, documentaries, courses and video games based on the operational and human reality of its protagonists.
The goal is clear: to become the leading Spanish-speaking reference in defense, health and personal development content , and to do so with an ethical, modern and global vision.
In the coming years, Varietex Media Group aims to consolidate itself as a comprehensive communication brand , uniting culture, innovation and values in service to society.
Conclusion
From 2019 to today, the path of Varietex Media Group has been one of constancy, passion and truth.
What began as the dream of one person has become an international platform that gives a voice to thousands.
Because true stories are not just read: they are felt, learned, and remembered.
Varietex Media Group — the voice of those who serve, protect and heal.